Articles
Write, Finish, & Publish your eBook Fast to Pull Online
Sales
Why write an eBook?
You want ongoing, lifelong multiple streams of income. You
want to raise your credibility & trust ratings with clients
or customers. You want to get your message out so the world
can be a better place.
Yet, You want to spend only a little time on it. (Would you
be willing to spend 4 hours a week?) You want to get it out
fast (Would 4-6 weeks be OK?) You want to market Online at
a low-cost investment. &, for some of you, you are ready
to be innovative & even take a small risk to get your eBook
read by millions, rather than hundreds!
Where are you now?
You have the idea for your eBook; you have a lot of ideas!
Take a moment & decide which one you are most passionate
about now & will be for the next year or so. Focus on one
great idea, then add others you know your Online audience
will buy. Wherever you are, you want to know what is the next
step.
You have your eBook well on its way, but aren't finished.
You need advice on how to get it done, what's needed to publish
(not much!), & how to distribute it to pull Online sales.
Who Should Write an eBook?
- If you are ready to invest a little to reap a great deal.
- If you are a business person who want to serve a wider community.
- If you are willing to move much faster than traditional
publishing
- If you want to create active, ongoing sources of income.
One method to help make your eBook successful is to know
& apply the essential "Seven Hot-Selling Points."
Seven Things to do Before Writing Your eBook
Every part of your book can be a sales tool. When you include
the below tips, you'll sell more books than you ever dreamed
of.
1. Write for your one preferred audience. Not everyone wants
your book. Find out what audience wants/needs your book? What
problems does your book solve for them? Create an audience
profile & keep your audience's picture in front of you as
you write. Ask yourself, is my topic narrow enough? The Chicken
Soup For The Teenager, For The Prisoner, & other specific
groups sold far more copies than the original Chicken
Soup.
2. Write a sizzling book title including benefits. You have
eight to ten seconds to hook your potential buyer. While an
eBook cover doesn't need fancy graphics you will want to create
one that can be printed both in color & black & white.
It must be easy to see & read. Include a benefit or two
in your title & cover to compel your audience to buy.
3. Write a thirty-second "tell & sell." You only
have a few seconds to impress your potential buyer. Include
your title, a few benefits, & the audience. Use sound bites
to grab attention. “Write, Finish, & Publish your eBook
Fast to Pull Online Sales” shows professionals how to shortcut
each step of writing, publishing, & promoting a salable
short eBook.
Include a sound bite that grabs attention such as "It
will do more for you than instant cappuccino." You may
also want to compare your book to a successful one such as
"This book is the fast lane writing companion to Dan
Poynter's Books."
4. Write your sales letter before you write your book. This
important sales tool gives the benefits your potential buyers
want. Include compelling headlines, other ad copy, benefits,
testimonials, & a small blurb about you, the author. If
your potential buyers like it, they will buy on the spot.
5. Write your eBook's introduction. Start it with a hook,
just like your chapter beginnings. Involve your audience right
away with a question or comment that includes where they are
now. Include the problem your audience has, why you wrote
the book, & its purpose. In a few paragraphs include more
specific benefits, & how you will present it (format). Keep
it under a page. Your introduction will help you write your
Web & email sales letter.
6. Create a table of contents. Each chapter should have a
name, preferably a catchy one. If your reader can't underst&
the chapter title, then annotate it. Add some benefits or
a sub title. In my first chapter called "Why Write an
eBook?" I added this partial list of benefits: Ongoing
lifelong multiple streams of income, credibility as the expert,
products sell easily online, buyers are more targeted &
hence you create more profit.
7. Reach out to opinion molders. After an initial contact
of asking for feedback, resend them the same chapter & the
table of contents of your book. Ask for a testimonial then.
These influential contacts' testimonials will help promote
your eBook Online. You'll want to include five or more in
your Web sales letter.
Designing every part of your eBook to be a sales tool &
a beacon that brings out your best: writing a compelling,
underst&able, & enjoyable book that millions of Online
buyers will want.
|