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Top Ten Checklist For A Professional, Best-Selling Ebook
Have you ever noticed that some ebooks take the 'Net by
storm & others are destined to wash out before they even
get started? Believe it or not, there are certain, simple
qualities that the best sellers have in common. By making
sure your next ebook measures up to the top ten checklist
below, you'll increase your chances of having a hit!
1. Know your topic. This should go without saying. Unfortunately,
I can't tell you how many ebooks I've read where it was painfully
obvious that the author had little knowledge of the topic.
Before beginning to write any ebook, be sure you have firsth&
knowledge of your subject matter.
2. Select a unique topic or an unparalleled point-of-view.
One of the biggest calling cards for successful ebooks is
their uniqueness. Bringing attention to a topic that has had
limited previous coverage is an excellent way to gain attention
& make lots of sales. If you feel, however, that you need
to write an ebook on a subject that has already been well
covered, choose a unique point-of-view, some extraordinary
features, or some exclusive bonuses to draw attention to your
project.
3. Back up your points. Regardless of how well you know your
topic, you'll have to prove yourself to your readers. This
may mean doing research to come up with statistics, common
viewpoints, or ideas that support the information you're providing.
It's well worth the effort!
4. Use the reader's perspective. The most successful ebooks
are written from the reader's perspective. They take into
account the reader's problems, joys, goals, & struggles.
By bringing your ebook down to the level of your reader, you
make a stronger connection. You also create a tighter bond
that brings about reader loyalty.
5. Be personal. Take a look back at a few of the ebooks you've
purchased in the past. Which do you consider to truly be excellent?
Are they personal? Most likely they are. In the realm of ebooks,
being personable is a must. "Textbook" language
is often considered too distant & stale. It is important
for you to relate to your readers to keep their interest &
help them progress through the ebook.
6. Make it easy-to-underst&. Whatever your topic - from
sealing an envelope to quantum physics - bring your information
down to the most easily understood level. While you may be
a pro at what you do, others are not. This is precisely why
they have purchased your ebook. to learn. Don't talk above
your readers' heads.
7. Give examples. Almost everyone learns better when they
are given examples. If appropriate, include photo or graphic
examples in your book. But at the very least, provide plenty
of written examples.
8. Have it professionally proofread. After you have worked
on your ebook for weeks or months, your eyes will no doubt
begin to read what should be on the page, & not necessarily
what IS on the page. This is a primary reason to have someone
else - preferably a professional - proofread your ebook. It
is vital that the language, grammar, spelling, layout, punctuation,
format, & flow be perfect. No one likes to pay money for
something that is second-rate.
9. Make it viewable in PC & Mac. There is virtually an
unlimited list of ebook software programs available on the
Internet. But one thing to consider before you buy is readability.
Most of the ebook compilers are only compatible with PC, &
not Mac. Considering that there are millions of Mac users
online who may want to download your ebook, it is smart to
use a program that allows them to do just that. Be sure the
program you use is Mac-compatible.
10. Keep the file size small.Even though DSL & cable Internet
users are fast increasing in number, the majority of Internet
users are still using dial-up. This means downloads take longer.
Be sure to keep your file size as small as possible. If you
find your ebook is 7 meg or over, consider zipping it for
speed's sake. Having long download times, or problems that
occur from large file sizes, is a sure way to put a bad taste
in your customer's mouth.
Regardless of your topic, regardless of your writing style,
you CAN create a popular, best-selling ebook. Just follow
the simple but vital tips above to ensure you - & your reader
- get the most from the experience.
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